They don’t say “beauty is in the eye of the beholder” for nothing. What’s considered beautiful is in most cases subjective. It varies across cultures and is deeply influenced by traditions and gender norms.
In India, ask about the definition of “traditional feminine beauty” and you’ll receive a plethora of opinions and judgements. India opened up its economy to international businesses in the 1990s, and since then Western tastes have had a powerful influence on fashion. Many women of the younger generation challenge traditional Indian beauty standards with their preference for jeans over the salwar kameez and hairstyles that aren’t long and oiled curls — something that isn’t always welcome in a conservative society.