Tag: Advertising

Advertisers, Target Me, Please

The world of marketing and business is markedly different in the 21st century, since the rise of modern capitalism, than the preceding centuries. While the 20th century was defined by large corporate behemoths with huge bureaucracies, today’s world is defined by small, lean, hungry groups of individuals – also known as start-ups. Nearly all of the change and innovation, which more and more defines our world, stems from these small organizations, which often then try to hold on to that small-culture feel, should they start to grow.